Finally, Healthier Hair, Radiant Results
Better for you
Ammonia, Resorcinol, and PPD-Free, with No Parabens Added
Don’t sacrifice your hair to get rich, long-lasting results. Our advanced formula delivers luminous shine and 100% gray coverage without the stink, burn, or itch of the harsh chemicals found in other colors.
Salon-quality results guaranteed
Our Color Lasts Longer and Is Gentler on Your Hair
Smaller color molecules, called micropigments, create a gentler coloring process that doesn’t require ammonia to aggressively open the hair cuticle to deposit the color the way other dyes do. Our formula has no pungent smell, leaves hair stronger and allows it to hold color longer.
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